Concept are a multi-discipline advertising and design agency based in Belfast. Ten years ago they were one of the first local agencies to boast a flash website. It still looks relevant today but it is time for an overhaul. We've been brought along to consult on design and imaging. I asked for a selection of print samples and locked myself in the studio. Although we think of print as a two dimensional experience, I wanted to photograph it in a way that reminds us that it is very much a desirable three dimensional sensory object. Printed matter is very beautiful, particularly up close. On the new Concept website landing pages I want the browser to be intrigued by the images and inclined to stick around and learn more about my client and their services. Wider selection from the shoot can be viewed in Recents.
A couple of out-takes from one of last weeks photo shoots for Stage Crew. (Ireland's premier crewing company for corporate, conference and concert) The design brief encouraged clean, stylised angles and a little less rock and roll. The on-site documentry is my favourite style of commercial or industrial photo shoot. People can be a little self-conscious at first. The novelty soon wears off however. I'm always delighted when it becomes apparant that they have forgotton you are there and you can dart between them. It is a small insight into how easilly 'fly-on'the-'wall' documentry crews can invade lives.
I very rarely stage these shoots. I'm reluctant to engage with the environment I'm working in. If I step inside their world and rearrange it, the work ceases to be a documentry. It becomes an entirely different creative process and style of photography. Plus I cost more, because we're going to need a stylist.