Spotted this wonderful spread in the FTs 'How To Spend It' supplement the other day. Fabulous fashion photography breaking all the rules. The models are stiff and clunky with inelegant knees and fat heels brutishly plonked down. It shouldn't work, but it does. Aspirational high-end cool. The pictures have absolute narrative; stills from something thrilling going on. The styling is delicious, the gilding rich, almost hyper-twenties; F Scott meets Vegas. Reverting to the Gucci website I see the campaign is called Cruise. Lifestyle photography gone steamer punk.
I love the crooked angles, trailing wires and funky awkwardness. I love the story and thrust. These are beautiful, cinematic images that give me more pleasure than fine art. The website images are quieter but as thrilling for their staging. Exquisite colour-pallet vignettes. The drama of the advertorial campaign grabs us. The expanded portfolio luxuriates on the accessories and clothes.
Preppy fifties Victoriana with a dash of Edward Scissorhands.