Exposure
Clearhill are a big name in the retail entertainment game and their products can be found in shopping centres throughout the UK & Ireland. Photographing the machines onsite is a lovely challenge. They are big, shiny and frequently noisy. The exposures have to be spot on to make sure the colours really pop; too much flash and they blow out. The most effective solution involves bracketing and photoshopping to lift the low lights whilst at the same time capturing the illuminated panels and features. The final image might be a composite of four or five exposures.
Clipping Out
The images are supplied as png files, fully clipped out. This allows the Clearhill marketing team to drop the machines over any background they like. The photoshopping is slow and painstaking but the results are very satisfying. I've had a bit of a play with backgrounds below to show how they can be used. The first image is a banner from the Clearhill site using one of the clipped images. Backgrounds courtesy of freepik.com
